iShine is a Christian media group dedicated to ministering to “tweens.” Tweens, or more commonly known as “pre-teens,” are defined as children between the ages of 7 and 12, and represent the single most influential group in our society today.
We live in a time of great social and economic transition … popular culture has become more influential to us than any other voice. News media, entertainment and the growing popularity of socialized values have slowly replaced our Judeo-Christian beliefs of faith, family and community. Single parents outnumber families… children who are lucky enough to live in families often find themselves left to sort things out “on their own”…most “tweens” mature into young adulthood without significant spiritual guidance, desperate to find relevance, value and meaning. According to research done recently by the IShine Group, 90% of youth will have made their lifelong faith choices before their thirteenth birthday.
“Tweens” represent our future, today. Our secular counter parts understand their value. Disney, MTV, Nickelodeon, MySpace, YouTube and Facebook have a massive impact on our kids, with over 20 times the face time per week than any other influence. Media is winning. By sheer volume and exposure, television, web, cellular and video are crowding out the voice of the church and replacing parents to win this battle for the hearts and souls of our children. In doing so they have replaced their innocence with something less, pushing them to experience more, sooner than ever before. Erosion of the family unit has left our next generation of Christian youth in peril. Bombarded by messages of sexuality, fame, self-realization, globalization, instant gratification and a distrust of anything religious, our youth are being lost at an astounding rate to the lies of this societal evolution. Some studies suggest that 90% of our youth will not and do not ever return to the church after the age of 18. iShine as a ministry is seeking to unite the church and family to focus directly our need to re-evaluate and re-engage our culture. It’s a battle for the “truth”.
In this truth war, Identity is core. Find out more at www.ishinelive.com
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