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“Raising the Bar”, “Setting the Standard” for faith-based programming: Let’s Talk Daystar!
Daystar Television Network is the fastest growing Christian television network in the world. Founded by Marcus and Joni Lamb, WMCF TV Channel 45 in Montgomery, Alabama marked the network’s humble beginnings. In 1990, the Lambs moved to Dallas, Texas where they built a new Christian television station. Reaching a market of over 4 million people, KMPX-TV Channel 29 hit the airwaves in 1993. Four years later, Daystar Television Network was officially launched on New Year’s Eve with a live broadcast featuring Bishop T.D. Jakes from the Potter’s House in Dallas.
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Since that eventful evening almost 9 years ago, Daystar is now reaching across America and around the world. Available to more than 50 million households in the United States and over 200 countries around the world via satellite, Daystar is carried by over 50 owned and operated stations (many in the top 25 television markets).
Daystar’s growth is attributed to its unique acquisition strategy and commitment to launch on cable and satellite systems nationally and internationally. Master agreements are in place with MSO’s, including Time Warner, Cox, Brighthouse, Insight, Cebridge, Comcast and many others. Daystar’s goal is to reach as many people as possible to spread the message of faith, hope and salvation through it’s faith-based, integrity oriented programming.
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High Standards in Production Quality, Appeals to Younger Audiences
Marcus Lamb often says the primary need in Christian television is for better shows with more relevance and diversity, clever writing and higher production values. Daystar’s approach to excellence in programming makes them attractive to a much younger Christian audience, ranging from ages 35-55, when historically these numbers have been in the range of 45-75 years.
Daystar features many of the nation’s leading faith-based programmers along with two original talk shows. Home to Joni and Celebration, Daystar’s 10,000 square foot, state-of-the-art production facility is equipped with over twenty distinct sets ranging from a high tech news desk and over a dozen plasma screens to the warm, countryside mural patio.
Joni, an exciting, half hour program, hosted by Joni Lamb, combines talk, news, entertainment, and expert guests. Providing a fresh perspective on issues ranging from health and nutrition to divorce and finances, Joni tackles every topic with candor and wit.
With a broad, multicultural audience, Joni overcomes the barriers of denomination and race by focusing on topics relevant to all generations. The show deals with real people, real issues and real solutions for its viewers.
Awarded Best Talk Show of the Year by The National Religious Broadcasters, Joni demonstrates innovation, creativity and superior production quality. Packaged with a fresh new look, powerful feature segments, and inspiring music, Joni is fashionable and relevant without compromising the truth of its message.
Celebration, an engaging one hour ‘live’ program, combines riveting personal testimonies, inspiring musical entertainment and culturally diverse guests. Hosted by founders Marcus and Joni Lamb, Celebration features the nation’s most recognized faith-based leaders, businessman, authors and entertainers such as Franklin Graham, Kathy Lee Gifford, John Tesh, Kirk Cameron, and NFL star Tim Brown.
Unlike any other Christian Talk Show, Celebration features a “live” band and singers with a contemporary high-tech set that touches the heart and soul of cutting edge Christian programming. Grammy Award winner, CeCe Winans and other popular Christian guests such as Kurt Carr, The Katinas, the Watoto Children’s Choir of Uganda and Phil Driscoll have appeared on Celebration.
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Meeting the growing need of the Hispanic Market
Daystar meets the needs of the growing Hispanic market by devoting block time to Spanish programming on Saturdays from 12pm to 4pm (CST). Daystar produces Celebration in Spanish from its Houston production studios. Celebración en español features leading pastors, businessman and entertainers who bring a relevant message to the Hispanic community. Eventually, Daystar will translate its programming into various foreign-languages Lamb said, with plans to devote one digital channel exclusively to Spanish-language content.
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Safe Programming for Children
Daystar secures quality, animated cartoons and programs for children and provides block programming on Saturday’s from 6am to 10am (CST). Gaither’s Pond, one of the children’s series on Daystar incorporates Biblically-based story themes and serves as an excellent tool to assist parents in sharing the good news of Jesus Christ with their children. Children need positive, integrity-based programs that reinforce high moral values not often seen in most mainstream children’s cartoons.
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Leading Provider of ‘Live’ Remote Christian Event Broadcasts
Daystar is the leading provider of ‘live’ remote broadcasts in Christian Television. Daystar’s live coverage includes major Christian events, such as Woman Thou Art Loosed with T.D. Jakes, Promise Keepers, and Christianity Today’s “Best Christian Places to Work” Awards Show, of which Daystar was a top 5 winner. Daystar also broadcasts various full length specials of pre-taped events such as the DVD tour specials of John Tesh and CeCe Winans. CeCe Winans, Throne Room Tour is scheduled to air in the upcoming months. Exclusive Christian network coverage of the Red Carpet movie premiere, Woman Thou Art Loosed, The Movie, will be showcased on Daystar. These kinds of events separate Daystar from other faith-based networks and set the standard that viewers demand from Christian programming.
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Daystar Helps Operators Boost Brand, Products and Business
The best part of what Daystar offers MSO’s, is to help them boost their brand, products and business in local markets. Daystar’s extensive grassroots, marketing campaigns create brand awareness and association with a positive force in the community. MSO’s pay no license fees and are provided allowances for equipment upgrades and marketing incentives. Daystar works in cooperation with the cable operator to launch customer acquisition and retention campaigns when entering new markets. Daystar can be viewed on DirecTV, Dish Network and major cable systems. Add Daystar to your lineup and let Daystar help you raise the bar for faith-based programming on your system.
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